Europe

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

economic-pressures-on-study-abroadNew survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

blended-learning-modelsOpening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a...

EU vote harmonises and eases visa rules for non-EU students

The European Parliament has adopted new regulations designed to make study and research in the European Union more attractive for those coming from outside the...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Malta ELT enrolment down slightly in 2015

An annual survey of Malta’s English Language Teaching (ELT) sector finds a modest decrease in enrolment for 2015. The 2015 FELTOM ELT Industry Survey Report,...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

Ireland’s ELT numbers up 10% in 2015; student weeks increase by 38%

As of 2015, the number of international students studying English in Ireland stands at roughly 107,000 – a 10% jump from 2014, when the number...

From the field: The international recruitment outlook for Russian universities

Over the last three years, Russia has made some important strides in bolstering the strength and profile of its higher education system. Major reforms are...

Brexit could discourage European students from studying in UK

Britain is steaming toward a 23 June referendum on the UK’s membership in the European Union. The question is simple and clearly framed – “Should...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

Survey says employment prospects the key for postgraduate applicants

A 2015 survey of postgraduate applicants around the world finds that prospective master’s or PhD students are giving greater weight to future career prospects when...

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