Europe

from-prospects-to-enrolmentsFrom prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

education-institutions-marketing-strategiesIs your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

spains-education-sector-faces-challengesDemand for Spanish instruction escalating, higher ed still facing challenges

Spain has long been a popular travel and study abroad destination. Of all the participating countries in Europe, Spain receives the largest number of students...

Germany’s new strategies in the race for international students

Germany’s post-study work options continue to enable the country to attract a large and ever-growing number of international students, but what kind of new strategies...

EU aims to be more attractive to students and scholars

The European Union is taking steps to make it easier and more attractive for non-EU students and academics to study and work in Europe. A...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

UK Border Agency to be abolished

On Monday this week, the British House of Commons Home Affairs Committee published a report that was highly critical of the UK Border Agency’s performance...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

Russia begins to implement new higher education strategy

Last year, ICEF Monitor reported on Russia’s plans to dramatically rethink the funding and strategic orientation of its universities as a result of its absence...

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school...

Sub-agent model offers strong benefits for institutions and agents alike

In terms of achieving results with student recruitment agents, as we have often mentioned here on ICEF Monitor, it all comes down to relationships. Naturally,...

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Small but mighty: Malta packs a punch in quality language education

Malta is a popular language learning destination, but it’s not just the sun and sea that attracts students. The island nation’s rigorous quality standards are...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Private capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

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