Australia/Oceania

posting-effectively-on-facebookPosting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in...

transfer-studentsDoes your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very...

new-zealand-student-enrolmentNew Zealand enrolment down in 2013 as private sector falls off

A new report on international education in New Zealand reveals that total international enrolment for the first four months of 2013 declined by 3% against...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Nielsen studies highlight value of education, illustrate growing consumer confidence

“With 7 billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centred...

International survey says Australia is most expensive study destination

HSBC released a study last week that looked at tuition and living costs in 13 international study destinations worldwide. The results? Australia, the survey says,...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

New Zealand sharpens recruitment focus with regional trade strategies

Like many destination countries for international students, New Zealand relies heavily on major world markets, notably China and India, for its international enrolment base. But...

Mixed signals continue regarding the extent of Australia’s international education recovery

There is good news and less good news when we look at the Australian international education market. On the one hand, education remains the country’s...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

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