Asia

brand-strategyCan you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

language-travel-marketLatest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Third-party video interview services playing a greater role in US admissions

The number of Chinese students studying in the US has increased by nearly 400% over the past decade. As of 2014/15, it has been the...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

MOOC learners in developing countries focused on career development

If an interesting new study from the University of Washington is any indication, MOOC students in developing countries have a very different profile than their...

America and Japan reporting big gains in Vietnamese enrolment

Vietnam currently boasts one of Asia’s strongest economies, with an estimated 6.7% GDP growth in 2015 and an impressive average annual growth rate of 5.5%...

Growing Chinese middle class projected to spend heavily on education through 2030

China is projected to surpass the US as the world’s largest economy by 2028, and a new study this month from the McKinsey Global Institute...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

A record number of Chinese students abroad in 2015 but growth is slowing

New data from the Chinese Ministry of Education reveals that both the total number of outbound students as well as the number of returnees from...

Survey says employment prospects the key for postgraduate applicants

A 2015 survey of postgraduate applicants around the world finds that prospective master’s or PhD students are giving greater weight to future career prospects when...

Singapore adopting a more cautious outlook on education hub ambitions

In 2002, Singapore’s Economic Development Board (EDB) launched the Global Schoolhouse initiative. The EDB is concerned with attracting investment to Singapore, and it saw education...

Indian technology institutes open admissions to foreign students

Earlier this year, India’s Human Resource Development Minister Smriti Irani approved a proposal that will see an initial 10,000 new seats opened for foreign students...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

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