Asia

five-for-fridayFive for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately: the Iranian market opens up, recruiting for blended...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

risk-managementA corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Indian outbound to key destinations up 18% in 2015

The number of Indian students going abroad to study grew by just under 18% last year, marking a second year of strong growth in outbound...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

China shows greatest improvement in global ranking of higher education systems

The latest global ranking of national higher education systems reveals that China is quickly gaining ground on the US and Europe, and, by some measures,...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Third-party video interview services playing a greater role in US admissions

The number of Chinese students studying in the US has increased by nearly 400% over the past decade. As of 2014/15, it has been the...

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