Asia

To upskill 500 million workers, India goes international

Attempts to open the Indian education sector to international educators have experienced a setback in recent months, as initiatives to allow international higher education institutions...

learning-studentAre learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

students-enrolments-UKIndian, Pakistani enrolments drop sharply in UK; is new promotion agency the solution?

In a recent ICEF Monitor post, we asked: “Can the UK’s higher education sector retain its market share despite its government’s goals to reduce immigration...

Targeted student recruitment techniques in Pakistan

Yesterday at the ICEF Dubai Workshop, nearly 400 participants active in student recruitment in the Middle East, North Africa, and Southeast Asia gathered to network...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

Understanding cultural gaps a key to success in China

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these...

Field report: Ukrainians consider a wider variety of study destinations

Following his recent trip to Uzbekistan, ICEF’s Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online...

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time...

India cuts higher education spending by 13% amidst quality woes

The cash-strapped central Indian government has cut higher education spending this fiscal year by 13%, as reported by Mint. The finance minister had announced an...

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that...

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms...

Credit transfer scheme in SE Asia gives student mobility a boost

As early as the next academic year (2013-14), a common credit transfer scheme could be adopted by all higher education institutions in the Greater Mekong...

New insights on characteristics of US college students

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups,...

Pricing strategy in the language travel industry

Prior to this year’s ICEF Berlin, the Association of Language Travel Organisations (ALTO), a leading B2B forum for those in the language travel industry, invited...

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