Asia

experiential-marketing-international-recruitmentIncorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

private-investment-educationPrivate capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

south-korea-pathway-programmesSouth Korea places ban on some pathway programmes

The South Korean Ministry of Education, Science and Technology (MEST) is in the midst of a legal battle against 12 study abroad agencies due to...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role...

International tuition trends reflect competitive nature of today’s recruitment environment

Luring the increasingly mobile and discerning international student has evolved into a high stakes affair for educational institutions, one complicated by rising competitive pressures as...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

To upskill 500 million workers, India goes international

Attempts to open the Indian education sector to international educators have experienced a setback in recent months, as initiatives to allow international higher education institutions...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

Indian, Pakistani enrolments drop sharply in UK; is new promotion agency the solution?

In a recent ICEF Monitor post, we asked: “Can the UK’s higher education sector retain its market share despite its government’s goals to reduce immigration...

Targeted student recruitment techniques in Pakistan

Yesterday at the ICEF Dubai Workshop, nearly 400 participants active in student recruitment in the Middle East, North Africa, and Southeast Asia gathered to network...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

Understanding cultural gaps a key to success in China

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

International branch campuses: this is the year to hit “pause” before “go”

The last couple of years have witnessed a rush of international branch campus openings (or other types of “foreign education outpost”). Already, some of these...

Field report: Ukrainians consider a wider variety of study destinations

Following his recent trip to Uzbekistan, ICEF’s Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online...

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