Asia

mooc-development-continues-pick-up-speedPart 2: MOOC development continues to pick up speed… around the world

ICEF Monitor returns to MOOCs today with the second half of a two-part look at the current state of the online education landscape. With ongoing...

video-distribution-using-video-for-schoolsPart 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

india-education-reformsIndia moving forward with education reforms

“There is not a single Indian university amongst the top 200 universities in the world. This calls for drastic action to reform the way education...

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak,...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

Western boarding schools expand to Asia

Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today,...

Market snapshot: Turkey

Turkey is emerging as an increasingly attractive study destination and source of students. Because of its newly invigorated economy, its young population, its strategic geographic...

American graduate schools see alarming drop in applications from Chinese students

A dramatic drop in the number of Chinese students applying to US graduate schools this spring – a 5% decline, after seven years of double-digit...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

Why Vietnam? A market snapshot

If Vietnam has yet to appear on your institution’s international student recruitment radar screen, this article might make you think again. Below you’ll find a...

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school...

Sub-agent model offers strong benefits for institutions and agents alike

In terms of achieving results with student recruitment agents, as we have often mentioned here on ICEF Monitor, it all comes down to relationships. Naturally,...

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

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