Africa

Hobsons-researchNew survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

brand-strategyCan you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

language-travel-marketLatest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

MOOC learners in developing countries focused on career development

If an interesting new study from the University of Washington is any indication, MOOC students in developing countries have a very different profile than their...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

Survey says employment prospects the key for postgraduate applicants

A 2015 survey of postgraduate applicants around the world finds that prospective master’s or PhD students are giving greater weight to future career prospects when...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

Nigeria tightens foreign exchange controls to limit use for study abroad

The Nigerian government has added study abroad to a growing list of expenditures for which it will no longer provide foreign exchange from the Central...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Cheaper, faster, easier: Building a better system for sending student fees overseas

A new breed of international payment service providers is set on proving that the conventional methods for sending student payments overseas are ripe for change....

US and UK losing market share to regional destinations

A recent British Council study predicts that China will remain the number one sender of international students to other countries in 2025, followed by India....

Kenyan students staying home in greater numbers but quality concerns persist

Kenyan students are becoming less likely to leave their country for major study abroad destinations, and more likely to pursue higher education within Kenya. The...

Mapping technological change in higher education through 2020

Students’ demands – as well as a rapidly evolving global marketplace – feature significantly as drivers of the technologies most likely to be adopted in...

New report tracks key influencers for international students

Who influences international students’ study abroad decisions? And what types of goals are driving students’ interest in study abroad? These are some of the questions...

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