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Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

pathway-programmesMapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model...

economic-pressures-on-study-abroadNew survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Coming to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a...

EU vote harmonises and eases visa rules for non-EU students

The European Parliament has adopted new regulations designed to make study and research in the European Union more attractive for those coming from outside the...

Brazil: research highlights shift to affordable destinations and career-oriented studies

Earlier this month, BELTA – the Brazilian Educational and Language Travel Association – presented new research on 2015 trends in the Brazilian market for study...

Australia releases 10-year blueprint for expansion of its international education sector

Australia took a bold step this week with the release of the country’s first comprehensive national strategy for international education. The National Strategy for International...

Chile continues to push for improved English proficiency

Demand for English Language Teaching (ELT) in Chile is strong, largely driven by the need for English-speaking professionals, academics, and technicians to staff its increasingly...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

America and Japan reporting big gains in Vietnamese enrolment

Vietnam currently boasts one of Asia’s strongest economies, with an estimated 6.7% GDP growth in 2015 and an impressive average annual growth rate of 5.5%...

Brexit could discourage European students from studying in UK

Britain is steaming toward a 23 June referendum on the UK’s membership in the European Union. The question is simple and clearly framed – “Should...

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