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the-uncertainty-of-BrexitThe uncertainty of Brexit

Theresa May has been the British Home Secretary, with responsibility for UK immigration, since 2010. In that role, and in pursuit of the Cameron government’s...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education....

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Educators quick to respond to Brexit vote

In a move that surprised observers around the world, rocked currency rates and stock exchanges, and ran against the projections of most recent polls, UK...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

Mapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Coming to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a...

EU vote harmonises and eases visa rules for non-EU students

The European Parliament has adopted new regulations designed to make study and research in the European Union more attractive for those coming from outside the...

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