Marketing

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

trends-in-educational-marketing20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it...

Mobile and social media key to reaching Chinese consumers

Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site,...

Will that be a mobile app or a mobile website?

Mashable reports on the dramatic growth in smartphone usage among the 18-24-year-old demographic and on a corresponding interest in mobile technology among education marketers. There...

Five predictions for the future of higher ed marketing

Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in...

Seven ways to Facebook

A recent University of Massachusetts Dartmouth study found that 98% of universities reported having some kind of marketing effort on Facebook. But if virtually all...

National image is key as global competition for students heats up

“As global competition for international students intensifies, reacting swiftly to news coverage as well as to actual changes in government policy has become an essential...

Ten useful advertising tips for educators

Ten advertising tips we recommend to all educators, as presented by Australian industry observer Stephen Matchett.

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