Marketing

google-adwords-campaignFive factors for a successful Google Adwords campaign

As if the world wasn’t already addicted to Facebook, the recent IPO hype had all of us in a frenzy. Now that the dust has...

educator-agency-relationshipsHow to maximise educator-agency relationships

In this competitive age just signing up an agent and hoping that results will follow is not enough. Our video interview with Chris Price, taken...

social-media-as-a-marketing-toolSocial media as a marketing tool – who does it best?

Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This...

Breaking through with innovative recruiting

Quality students: all educators want them, yet they’re facing ever-intensifying competition to recruit them. More and more, institutional marketers are realising they have to step...

The ongoing interest in Pinterest… are you on board?

Just when you thought there were enough social media sites out there, along came Pinterest. The two-year-old site has exploded, and now hosts over 11.7...

Preparing for Facebook’s upcoming Timeline change

On 30 March, Facebook Pages will automatically upgrade to the new Timeline format, and this switch presents great opportunities for those of us in higher...

Students are mobile, are you?

Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile...

New ways of marketing education with Twitter, Google+, and online reviews

For some, using today’s hottest social media tools like Twitter and Google+ comes as second nature. Take University of New Hampshire, for example, whose staggering...

What are the elements of a successful national recruitment strategy?

It is by now widely acknowledged that, on a global scale, the recruitment of international students is becoming: More crucial for leading countries’ education systems...

If you blog it, will they come?

Whether you’re an agent, university, or other educational institution, creating and maintaining a blog on your website can be a great idea. It can boost...

Top-ranked education websites reviewed

Are you in the midst of a website redesign or contemplating one in the future? If so, then take a moment to sample the detailed...

There’s no mobile web, there’s only content

Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to...

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it...

Mobile and social media key to reaching Chinese consumers

Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site,...

Will that be a mobile app or a mobile website?

Mashable reports on the dramatic growth in smartphone usage among the 18-24-year-old demographic and on a corresponding interest in mobile technology among education marketers. There...

Five predictions for the future of higher ed marketing

Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in...

Seven ways to Facebook

A recent University of Massachusetts Dartmouth study found that 98% of universities reported having some kind of marketing effort on Facebook. But if virtually all...

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