Marketing

how-to-connect-with-todays-youthHow to connect with today’s youth: Part 1

Those of us who talk to today’s youth on a daily basis probably have a pretty good understanding of their mentality, behaviour, desires and aspirations....

ireland-flexes-its-promotional-muscles-to-attract-foreign-studentsIreland flexes its promotional muscles to attract foreign students

Ireland is setting its sights on regaining momentum as a top-tier study abroad destination. Its higher education system saw major expansion in the Celtic Tiger...

online-learningFree online courses, recruitment, and the university brand

Say you were a young person with an eye on a good career, would you enrol in a free course – with quality content but...

How will the Indian rupee’s slide affect your recruitment strategy?

“I am suffering for non-academic reasons. Had I done the course a year earlier, I would have paid some 20% less than now.” — Natasha...

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used...

Canada steps up its marketing effort: new visa regs and new investment

In this exclusive video interview, Languages Canada Executive Director Gonzalo Peralta is optimistic about Canada’s competitive position in international education. In particular, he speaks to...

Five factors for a successful Google Adwords campaign

As if the world wasn’t already addicted to Facebook, the recent IPO hype had all of us in a frenzy. Now that the dust has...

How to maximise educator-agency relationships

In this competitive age just signing up an agent and hoping that results will follow is not enough. Our video interview with Chris Price, taken...

Social media as a marketing tool – who does it best?

Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This...

Breaking through with innovative recruiting

Quality students: all educators want them, yet they’re facing ever-intensifying competition to recruit them. More and more, institutional marketers are realising they have to step...

The ongoing interest in Pinterest… are you on board?

Just when you thought there were enough social media sites out there, along came Pinterest. The two-year-old site has exploded, and now hosts over 11.7...

Preparing for Facebook’s upcoming Timeline change

On 30 March, Facebook Pages will automatically upgrade to the new Timeline format, and this switch presents great opportunities for those of us in higher...

Students are mobile, are you?

Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile...

New ways of marketing education with Twitter, Google+, and online reviews

For some, using today’s hottest social media tools like Twitter and Google+ comes as second nature. Take University of New Hampshire, for example, whose staggering...

What are the elements of a successful national recruitment strategy?

It is by now widely acknowledged that, on a global scale, the recruitment of international students is becoming: More crucial for leading countries’ education systems...

If you blog it, will they come?

Whether you’re an agent, university, or other educational institution, creating and maintaining a blog on your website can be a great idea. It can boost...

Top-ranked education websites reviewed

Are you in the midst of a website redesign or contemplating one in the future? If so, then take a moment to sample the detailed...

There’s no mobile web, there’s only content

Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to...

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