Marketing

online-search-universitiesOnline search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for...

virtual-tours-in-student-recruitmentThe power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in...

increasing-use-of-mobile-apps-in-education-and-recruitmentTracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012...

Increasing private-sector investment shaping student recruitment landscape

The extent and scope of private-sector participation in higher education is highly variable from country to country. But there are increasing signs that private capital...

Inspiring educator website case studies

A few weeks ago, in our article “New strategies emerging for educator websites” we introduced several important strategies – liberalised page scrolling and responsive design,...

Preferred recruitment strategies of US graduate schools

In March 2012, the US higher education consulting firm Noel-Levitz and The National Association of Graduate Admissions Professionals (NAGAP) conducted an online survey of the...

How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A...

Cracking the (QR) code

Lately, we’ve come across a few articles which are a bit ‘anti-QR code’ in their tone, and we wondered… how do our readers feel about...

New strategies emerging for educator websites

“Get everything important above the fold.” “Users don’t like scrolling.” “Content is the only thing that matters.” Sound familiar? They’ve been common mantra among web...

How to connect with today’s youth: Part 2

Yesterday we released Part 1 of “How to connect with today’s youth” and if you haven’t read it yet, we advise you to do so...

How to connect with today’s youth: Part 1

Those of us who talk to today’s youth on a daily basis probably have a pretty good understanding of their mentality, behaviour, desires and aspirations....

Ireland flexes its promotional muscles to attract foreign students

Ireland is setting its sights on regaining momentum as a top-tier study abroad destination. Its higher education system saw major expansion in the Celtic Tiger...

Free online courses, recruitment, and the university brand

Say you were a young person with an eye on a good career, would you enrol in a free course – with quality content but...

How will the Indian rupee’s slide affect your recruitment strategy?

“I am suffering for non-academic reasons. Had I done the course a year earlier, I would have paid some 20% less than now.” — Natasha...

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used...

Canada steps up its marketing effort: new visa regs and new investment

In this exclusive video interview, Languages Canada Executive Director Gonzalo Peralta is optimistic about Canada’s competitive position in international education. In particular, he speaks to...

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