Best Practices

Mobile, video and peer-to-peer at the heart of the latest travel trends, with Asia in focus

When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive...

australias-language-sectorKey ingredients to ensuring sustainable growth in Australia’s language sector

Today’s exclusive video interview is with Sue Blundell, CEO of English Australia (EA). EA is the national peak body for the English language sector of...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among...

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and...

Beyond student recruiting: agents’ roles as counsellors

How do international student recruiters prepare young people for their studies overseas? As parent and student expectations continue to increase, the role of student recruitment...

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway...

Best practices for managing a sub-agent network in Russia

Insight Lingua is one of Russia’s leading education abroad agencies and, with a network of ~500 sub-agencies throughout Russia and other countries of the former...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE...

NACAC removes ban on commissioned agents in international student recruitment

The National Association for College Admission Counselling (NACAC) held its national conference in Toronto this past week. On Saturday, the NACAC Assembly debated – and...

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is...

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to...

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in...

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

President Obama calls for new rating system for US colleges

President Obama outlined a plan last week to establish a new rating system for US colleges, and announced as well his intention to eventually link...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

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