Best Practices

social-networks-in-chinaMaking sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility...

gamification-in-international-recruitment-marketingPlay to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for...

the-role-of-agents-in-canadian-educationStudy provides new insights on the role of agents in Canadian education

A fascinating study on the use of educational agents in Canada has been released by the Council of Ministers of Education of Canada (CMEC). The...

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in...

Show me: Students want evidence their degree will lead to success

As we recently reported, a recent Hobson’s survey found that prospective international students are not looking primarily for proof of student satisfaction when they assess...

New survey highlights international students’ top priorities when considering where to study abroad

Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and...

Strategies for working with students with disabilities

Today we present a guest post from Rob Crawford, co-founder and CEO of the Life Development Institute (LDI) on the challenges educators face in helping...

LGBT students: a forgotten market with potential

Within the mountains of market intelligence, research articles, and data available on international student mobility and recruitment, one niche student group receives very little attention:...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control)...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that...

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in...

New studies highlight the importance of leadership and student data in managing student retention

Student retention is a vitally important topic for recruiters and education administrators alike. The business case for improving retention and completion rates is clear (see...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet?...

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning.   More and more,...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these,...

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ACET: our experience is the key to your success
Oxford International Education Group: celebrating 25 years in international education http://www.oxfordinternational.com/

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