Best Practices

campus-foodTable stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

online-messegingIs online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

Study calls for better data analytics for recruitment and retention

A recently released study points to the importance of improved data systems in higher education, and their potential to both improve the student experience and...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

Language education quality assurers form new global network

A new global association of quality assurance agencies for the language teaching sector has formed this year. The Quality Assurance in Language Education Network (QALEN)...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Private partners helping to drive growth of US higher education online

American universities have dramatically expanded their online programme offerings over the past five years and there are indications of continuing strong growth through 2020. One...

Denmark moving to strengthen international student recruitment

In September 2015, the Danish government unveiled a new Code of Conduct for educators outlining the requirements for offering university programmes to international students. The...

Homeward bound: The growing global investment in student housing

The past decade has seen a growing trend of private investment in education. Private money has been flowing into everything from school start-ups and acquisitions...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees,...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective...

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a...

Five for Friday

This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We...

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about,...

Ireland introduces reforms to student immigration system

The Irish government has announced plans to proceed this year with major reforms to the country’s student immigration system. As many as ten private colleges...

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in...

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