Best Practices

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

trends-in-educational-marketing20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it...

Mobile and social media key to reaching Chinese consumers

Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site,...

Five predictions for the future of higher ed marketing

Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in...

Seven ways to Facebook

A recent University of Massachusetts Dartmouth study found that 98% of universities reported having some kind of marketing effort on Facebook. But if virtually all...

Ten useful advertising tips for educators

Ten advertising tips we recommend to all educators, as presented by Australian industry observer Stephen Matchett.

Are US universities getting more cautious about offshore campuses?

The past decade has seen considerable interest among American colleges in opening satellite campuses offshore. But the realities on the ground, along with some high-profile...

Getting to know your market: best practices in market research

Originally published in the ICEF Bulletin Considering that the international education market represents more than US$45 billion dollars, is currently estimated at roughly 2.7 million...

Industry growth fuels need for new professional standards

The international education industry is, in many respects, still a young business but it is growing up fast. The global population of international students has...

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