Best Practices

Five predictions for the future of higher ed marketing

Guardian Higher Education has a great piece out today with five predictions for the future of education marketing. The article is framed around concepts in...

Seven ways to Facebook

A recent University of Massachusetts Dartmouth study found that 98% of universities reported having some kind of marketing effort on Facebook. But if virtually all...

video-advertisingTen useful advertising tips for educators

Ten advertising tips we recommend to all educators, as presented by Australian industry observer Stephen Matchett.

Are US universities getting more cautious about offshore campuses?

The past decade has seen considerable interest among American colleges in opening satellite campuses offshore. But the realities on the ground, along with some high-profile...

Getting to know your market: best practices in market research

Originally published in the ICEF Bulletin Considering that the international education market represents more than US$45 billion dollars, is currently estimated at roughly 2.7 million...

Industry growth fuels need for new professional standards

The international education industry is, in many respects, still a young business but it is growing up fast. The global population of international students has...

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