The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. “TikTok is coming for...
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Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many of your prospective students are using it in that way....
The COVID-19 pandemic has rocked businesses and economies all over the world and derailed the study plans of millions of students. But educators, agents, and students alike are...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...
For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...
International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...
The following is a guest post by COO Ben Waxman and Academic Advisor Lisa Cynamon Mayers of International Education Advantage (Intead). The authors greatly appreciate the research support...