Search results for: content marketing

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 22 May 2015

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

Posted in: Africa, Asia, Australia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 7 Apr 2014

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 9 Oct 2013

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, United Kingdom, United States on 8 May 2013

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Posted in: Marketing, Most Popular on 13 Mar 2019

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

Posted in: Marketing, Youth Trends on 14 Nov 2018

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Youth Trends on 11 Apr 2018

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education...

Posted in: Higher Education, Marketing, Most Popular on 10 Feb 2017

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25...

Posted in: Marketing, Regions, Youth Trends on 2 Nov 2016

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

Posted in: Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Youth Trends on 13 Nov 2015

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 28 Oct 2015

From the field: Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The...

Posted in: Agents, K-12, North America, Regions, United States, Video Interviews on 11 Sep 2015

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, Netherlands, North America, Regions, South & Central America, United Kingdom on 12 Jun 2015

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have...

Posted in: Europe, Higher Education, Language Learning, Regions, Spain on 18 May 2015

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

Posted in: Africa, Asia, Australia/Oceania, Marketing, Middle East, Most Popular, North America, Regions, Research, South & Central America, United Kingdom, Youth Trends on 8 May 2015

Email marketing and the power of permission

With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 4 Mar 2015

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, South & Central America, Technology on 2 Dec 2014

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Technology on 13 Nov 2014

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 3 Nov 2014

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, Most Popular, North America, Regions, South & Central America on 29 Sep 2014

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