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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often heard quote...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...

Could you be missing a competitive advantage in marketing to international students?

Looking for a compelling competitive advantage in 2024 that resonates with students hoping to study abroad? It might not be as simple as a price point, scholarship, or...

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

This special feature is sponsored by Higher Education Marketing. Language learners are looking for outstanding educational experiences that allow them to reach their language proficiency goals better. Schools and...

How paid advertising and inbound marketing strategies support K-12 schools

This special feature is sponsored by Higher Education Marketing. Families typically have a lot to consider when deciding on primary and secondary education for their children, factoring in the...

Are you paying enough attention to social media in your recruitment marketing?

Have you ever thought of TikTok as a search engine? Even if you haven’t, chances are that many of your prospective students are using it in that way....

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