fbpx
Market intelligence for international student recruitment from ICEF

An agent’s perspective on recruiting in France

The junior language travel market – that is, programmes for those aged 18 and under – has been one of the industry’s most dynamic segments for some years now and a source of growth for many major study destinations. The Paris-based agency La Route des Langues specialises in the junior market in France, and in today’s feature interview Managing Director Laurent Pasquet shares his insights on some of the trends that are shaping the French market. In our first interview segment below Mr Pasquet notes that French juniors are reflecting some of the characteristics that we see among younger students in other important sending markets, notably a strong demand for more specialised programmes. In our second interview segment, Mr Pasquet provides an overview of some of the recent shifts in destination preferences among French juniors. He notes as well that fluctuations in currency exchange rates often underpin such shifts in student or family preferences. “Education providers need to decide how they want to approach the French market,” says Mr Pasquet. “Are they willing to go direct? Are they willing to go through a platform? Or are they willing to go through an agent?” As he explains in our next interview excerpt below, the answer will often depend on the market segment the provider is targeting in France. In our final interview segment, Mr Pasquet looks ahead at some of the major trends that will influence the French market going forward, and the growing role of online booking platforms in particular. For additional background, please see:

Most Recent

  • UK Home Office launches Graduate Route review Read More
  • Germany expands in-study work opportunities for foreign students Read More
  • Survey findings underscore the link between English proficiency and career success Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

UK Home Office launches Graduate Route review The UK Home Secretary James Cleverly officially triggered the government’s review of the post-study work rights Graduate Route...
Read more
Germany expands in-study work opportunities for foreign students Germany is continuing to implement a phased series of new measures contained in newly enacted legislation, the Skilled...
Read more
Survey findings underscore the link between English proficiency and career success New research from Pearson shows that English language learners see mastery of English as vital to their career...
Read more
US stakeholders share priorities for a national international education strategy The US remains the only leading study destination without a national strategy for international education, and calls for...
Read more
Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...
Read more
British Columbia releases details of new Provincial Attestation Letter system under Canada’s international student cap British Columbia is Canada’s westernmost province, and a leading destination for international students within Canada. On 1 March,...
Read more
New Zealand: Foreign enrolments climbed steadily through 2023 but full recovery will take years While all study abroad destinations felt the economic bite of losing international students in the pandemic, New Zealand...
Read more
UK: Post-study work rights worth billions but current policies leading to weaker enrolments this year A new analysis released by Universities UK indicates that the UK’s 2019 announcement of extended post-study work rights...
Read more
What are you looking for?
Quick Links