Mystery shopper experiment reveals best practices in communication strategies

We recently sat down for an interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage). Intead is a full-service consulting, strategy and digital international education solutions marketing company based in the US.

Mayers explains how Intead conducted a mystery shopper experiment in which a Chinese staff member at Intead posed as a prospective student. The staffer sent an enquiry email to 30 universities in the US, Australia and Canada in an effort to observe how each would respond to a query from an international prospect. The results may surprise you…

Tips for improving your communication with student prospects

Part two of our interview dives into simple, inexpensive techniques institutions can implement in order to improve their email communication with prospective students.

As Mayers outlines, the main tactics she suggests include:

For more tips on effective email communication with student prospects, please see our article “From prospects to enrolments: direct marketing in international recruitment.”



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4 thoughts on “Mystery shopper experiment reveals best practices in communication strategies

  1. Conducted similar experiment few years ago re. Australian universities, about 10.

    All responded, but worringly none neither highlighted they had local agents nor were they interested in how they were found e.g. which social media and digital channels, and a only a few tried to follow up…..

    This maybe further compounded by related teams i.e. enquiries, admissions, recruitment and digital being separated physically.

  2. Pingback: Reaching prospects by email and boosting open rates | ICEF Monitor - Market intelligence for international student recruitmentICEF Monitor – Market intelligence for international student recruitment

  3. Pingback: When Chinese Students Inquire, Do you Respond? | Vericant

  4. Pingback: Reaching millennials: Make it fast but keep it real - ICEF Monitor - Market intelligence for international student recruitment

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